📖 Why You Should Read It
It’s a great introduction to business strategy and will help designers develop business savvy.
This book shows how to create value by making customers willing to pay more and suppliers willing to accept less, helping digital product designers focus on solutions that improve user experience while supporting business success.
👉🏻 Key Takeaways
- Focus on creating value by increasing Willingness to Pay (WTP) and reducing Willingness to Sell (WTS).
- Shift from a product-focused mindset (“How can we sell more?”) to a customer-focused one (“How can we make our customers cheer?”).
- No company can excel at everything—prioritization requires trade-offs to focus on specific value drivers.
- Differentiation comes from prioritizing value drivers that set you apart from competitors.Avoid spreading resources thin across too many initiatives; this often leads to mediocrity rather than excellence.
- Companies with a shallow understanding of how they provide value waste resources chasing opportunities or fearing missed technologies.
💬 Favorite Quotes
“Product asks how can we sell more. Customer focus asks how we can make our customers cheer.”
