A great study in the importance of creativity's role in innovation. It's told with a handful of great stories in the industry making it easy to grasp the concepts.
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💬 Favorite Quotes
Taste is developing a refined sense of judgment and finding the balance that produces a pleasing and integrated whole.
We always started small, with some inspiration. We made demos. We mixed in feedback. We listened to guidance from smart colleagues. We blended in variations. We honed our vision. We followed the initial demo with another and then another. We improved our demos in incremental steps. We evolved our work by slowly converging on better versions of the vision. Round after round of creative selection moved us step by step from the spark of an idea to a finished product.
People matter more than programming
