HBR's 10 Must Reads on Communication

📖 Why Read It?

If you're in leadership or aspiring to leadership, communication is a core discipline you must master. HBR has complied some of their best articles on communication including: Change the Way You Persuade, Harnessing the Science of Persuasion, The Necessary Art of Persuasion, and Taking the Stress Out of Stressful Conversations. These articles will give you practical guidance to help you influence and persuade people to work better with you.

👉🏻 Key Takeaways

• There are a variety of ways to persuade people of something. It's important to match the techinque with the situation and personality.
• Psychology has shown us six fundamental principles behind persuasion: liking, reciprocity, social proof, consistency, authority, and scarcity.
• Persuasion is a vital managerial skill. The four steps are: establish credibility, frame for common ground, provide vivid evidence, and connect emotionally.

💬 Favorite Quotes

The goal is to move the conversation forward 

You can say what you wanna say you just can’t say it like that 

We don’t register intention through rules, we register intention through words.