Problems & Goals
You're aiming at something real
Design always tries to solve a specific problem. Without a clear target, solutions become decorative. The depth of a problem only reveals itself as you work to solve it.
I have a clear problem statement that actively guides my design decisions.
As I explore solutions, I revisit and deepen my understanding of the problem itself.
Domain Knowledge
You know the rules of the game
Solutions live in the real world — within industries, environments, and constraints. A designer who ignores domain knowledge will produce solutions that can't survive contact with reality.
I understand the constraints, conventions, and expectations of the context I'm designing for.
I actively use domain-specific limitations and heuristics to evaluate and shape my solutions.